The big G is at it again, doing some more tweaks and updates to their SERPs, or search engine results pages. Previously shown, Google has worked with these comparison ads for awhile now. They are now giving a more intrinsic look at how search should be shown.

The development of these results will compare unites in the United States (for now) when people do a search for the following:

• Flight search and airfare
• Hotel searches
• Financial searches (checking accounts, savings accounts, credit cards or CDs)

The specifically don’t display these world wide just yet. In fact, the plethora of advertisements around the world and only UK will serve to have these ads impact them for the financial aspect only. Again, this is only something for the time being. We expect to see a full roll out of these in the next year after the test markets succeed.

These ads are not new to the public. For over a year, Google has been implementing these for various products and they are now getting a new make over.

Take a look at the old view below courtesy of Searchengineland.com

Here is a look of the new revised addition also courtesy of SEL.

The dynamics of the placement within the search has changed over a long period of time, evolving to what we currently see.

We now have organic listings, which are natural way for your website to be found in the search engine results pages.  We also see PPC ads or Pay per click through Google’s delivery of advertisements per keyword through their Adwords program.

Before we had organic and paid placement (or ads).

Now there will be a third player in the market where they will be a paid inclusion listing in the case of this newer (fresher) concept being rolled out by Google.