Matt Cutts talks about how the Google search engine works. This is a pretty good information and although this was created eight months ago and it was just posted now after the penguine update, it still makes it valid. Google is now targeting web spamming sites “out of the loop” or post panda sites that were not hit. I believe this was the third phase in a three phase stage. Google will advance past this and continue to grow as their technology and resources do. Howver, let’s get back to the video. Matt describes various elements we all have come to know within SEO theory, now making them true. We often start these theories in search after getting to understand the reaction of your sites rankings with your actions as an optimizer. You try to map it out in your head and they proved that there actually was a “Google dance” and he explains the exact process (while diluted or thin) and how we were accurate to describe that mechanism we were seeing. The way I look at it, we saw the skin move on the top of the mechanics. We knew of the dance, and saw it effecting our sites. Matt outlines this clearly in the video pointing out the top layer of machinery for Google.
This is great for you and I. While Google want’s to hide the exact build of their system, they need to show us just enough to not take down their infrastructure. I believe this video was created in anticipation of the Penguin update.
I like this video because it actually explaine the top layer of how their search-machine works. You have to have a mindset when it comes to search engine optimization. You have to visualize how the borders and boundaries they set in place. You must look at their policies, patents and really dig deep. These types of videos are key in developing a great vision of where these boundaries exist.
Even the frequency of how they crawl your site is established in this video.
You know that they are going to crawl your website once a day.
They practically establish that it is near instant at this point.
Their speed is increasing as the technology advances.
We eventually will see perpetual Google spiders.
A constant update for all established websites.
They will still have a delay in the frequency it manipulates the pages.
After all, if you could test the system, you could find holes.
-Stay Crawled my friends